Labelling specialist Denny Bros has launched Print and Protect targeting the healthcare, over-coding and clinical trials markets.

The new product has been designed with an extra layer of laminate that can be applied over the top of the label to prevent print from rubbing off.

Graham Denny, Denny Bros managing director, said: “We work closely with customers, listen carefully to the challenges they are facing and then draw upon our years of experience to help solve the problems. This is how the Print and Protect label was developed. A customer came to us with a problem they were facing and we developed a solution to help solve it.”

The extra laminate layer is applied once the label has been printed with variable information, such as a batch number or expiry date. The label is also designed with a perf strip ensuring it can still be opened once it has been applied while the size of the label and number of pages can be bespoke, according to Denny Bros.

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